Cripps Pemberton Greenish advises on sale of Poppies Day Nurseries

16 April, 2021
by: Cripps Pemberton Greenish

Cripps Pemberton Greenish has advised on the sale of Poppies Day Nurseries Limited to Family First.


Founded in 2006 by friends Anne Fox and Linda Hill, the company now provides almost 400 nursery places and employs over 100 staff across its six settings in Berkshire and Buckinghamshire. 


Private equity backed Family First is one of the UK’s fastest growing nursery groups and its purchase of Poppies Day Nurseries, brings the total number of nurseries it operates to 17.


Working alongside Sophie Wilcox, Director at specialist property adviser Christie & Co, the Cripps team project managed the sale process, utilising the firm’s ‘Cripps Collaborate’ platform to collate all of the due diligence information to ensure everyone involved had easy, real-time access to the information needed.


“We both found the due diligence process required for selling our business, extremely daunting having not been through anything like this before”, commented owners Anne Fox and Linda Hill. “We felt well supported by Julie and her team who guided us through the process and explained everything in language we could understand. We would highly recommend Cripps; the team has an excellent understanding of children’s day nursery businesses and gave us appropriate guidance as and when needed. Julie and her team helped us to remain calm throughout the proceedings and kept us firmly focused on achieving the sale, which was successfully delivered.”


This is the latest in a number of deals Cripps has completed in the childcare sector.  If you would like more information on how we can help support your childcare business, please get in touch with Julie Hughes