Brand Protection – It Matters

28 September, 2017
by: Cripps Pemberton Greenish

Regardless of your place in the food and drink industry, brand matters. Whether a business mainly deals with other businesses or if its main income is from enticing consumers, a strong brand helps to build loyalty and goodwill.

There are a number of ways to build and protect a brand but they don’t happen on their own. Brand protection is an active endeavour and the most successful businesses have a structured approach to enforcement and updating of their brand.

Traditional avenues such as trade marks will always have an important place in a businesses brand portfolio but equally important are domain names and social media accounts. The rise of influencer and social media marketing has made it essential for food and drink businesses to raise their online profile, and ensure online infringement is kept in check.

Food Matters Live is coming to Cripps Pemberton Greenish on Thursday 5 October from 3pm – 7pm. Brand protection is one of the topics of the event so if you are interested in attending this sector briefing and finding out more, please register here

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